Hospitality is an ever changing market. It caters to as well as of its users. As these wishes keep changing with the ever changing lifestyle, the kindness item provide makes micro adjustments to address these fresh requirements. They say wealth gives birth to desire, how true it is. As people get more spendable income, we see new requirement generation in almost all areas of our everyday lifestyle.
We saw the introduction of wellness idea in city hotels in early seventies when the posh hotels embraced something called a health club. Those days it consisted of only a gym, vapor and spa areas. Good gyms also had a few whole body massage treatment areas. The need for a elegance salon followed soon. No one wanted to step out of the health club without a proper facial or hair do. This made the beginning of a new era for kindness market - the fitness and wellness age. Those who recognized it as an chance exploited it to remain aggressive.
Today, after four years, things are different. The idea of health club has undergone a drastic change. It is now one of the key revenue generators for high-class hotels. Things are very specialized. No more just a gym and massages, now they provide a whole assortment, treatments and treatments and services for holistic fitness and wellness. There are professionals providing counseling on diet, nutrition, weight loss, slimming, fitness, elegance, whole body care and general well-being. The underlying philosophy being to help the visitors remain healthier.
The need for fitness and wellness travel has given the kindness market a new niche, the fitness and wellness hotels or a resort. A well planned fitness and wellness resort in a nice-looking resort place provides all the luxuries of a resort hotel. In addition, it provides a well prepared Wellness item. The features in these hotels vary but generally include a variety of dining places or meals outlets, bars and groups, business features, conferences and conferencing, enjoyment and outdoor and indoor sports. The main emphasis in these hotels is the fitness and wellness middle.
A high-class fitness and wellness middle will include a well prepared and fitted gym with personal counselors and trainers, a variety of whole body bathrooms, vapor, spa, solar treatment and so on. Wellness hotels situated in an area with natural springs even provide natural spring water soaks, dips or bathrooms, a number of private pools, different types of whole body and massage treatment treatments, yoga, aroma and color treatment, skin treatment treatments, elegance treatments and the list is ever-increasing. Needless to say that the place employs professionals in all areas to counsel and physically render various treatments to the visitors and citizens.
Some fitness and wellness hotels, with enough landscape provide their own gated jogging tracks within the accommodation. Wellness hotels provide enough outdoor activity to its citizens. They have tennis legal courts and badminton legal courts on the premises. Alternatively they have arrangements with a local team for use of features by its citizens.
The resort management does everything to ensure that the resident spends minimum time in the room by providing a variety of fitness and wellness, leisure and enjoyment activities and features in the accommodation. The meals menu in the dining places provides a fitness and wellness meals section providing a variety of organic and healthy selections. One can find a choice of diet and wellness dishes even on the buffet spreads. A special feature in some fitness and wellness meals menus is that they also mention the healthy values of the dish, including the calories. There is enough evening activity in a fitness and wellness make use of keep the citizens occupied before retiring to bed.
A fitness and wellness resort or resort could be anywhere or in any place. However those situated in well-known holiday destinations or resort place are more successful than the city middle ones. The fitness and wellness hotels situated in resort locations like a hill resort, ski resort or a beach resort provide the probability to combine vacation with fitness and wellness. These days, it is observed that big corporations also patronize fitness and wellness hotels as their conferences and conference venues, combining business with fitness and wellness.
Branding of a fitness and wellness resort or resort plays a crucial role in its success and within the place, the marketing of the fitness and wellness item is absolutely crucial. It must be ensured that the brand has strong market presence and backing of an even stronger brand ambassador. In the past few years the market has witnessed launch of a number of highly successful brands, some belonging to large resort chains and some to stand-alone hotels.
The most critical facet of a fitness and wellness resort or resort is its initial conceptualization and planning. This is the most complex exercise. One can not simply have a resort and add to it a state of the art health club. Wellness hotels need an in-depth study and research on needs and requirements of its potential visitors, the competition with in the area and how to ensure that the accommodation remains aggressive for at least the next four to five years. While Big resort chain have their own in-house fitness and wellness facility planners, the independent investor will be well advised to retain a professional advisor to create a unique and aggressive item. It pays back in the long run.
A great fitness and wellness resort with eye-catching activities give room for one complaint - why the sun rises so delayed and the night comes so soon? One is so busy the whole day that the day never seemed to have come in the first instance. Wellness hotels, on one hand define your lifestyle, and, on the other they provide a perfect probability to fuse your holidays with your well-being. Live healthy for you only live once!
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Ram Gupta is a professional kindness advisor with over four years of experience in Asia, Far Eastern, Middle Eastern and Europe. He has been associated with over two dozen resort projects.
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